July 1, 2025 - A New Way to Follow the Hunt

Hey guys—Javin Mullet here.

Believe it or not, it’s already July 1st and summer is flying by. I just wanted to drop in with a quick update—and more importantly—a bit of a test.

What you’re seeing here is the beginning of something new we’re trying to build: a blog-style video journal where you can follow along with our hunts in real-time. This is less about polished episodes and more about capturing the raw, day-by-day reality of what’s happening in the field—right now.

The Vision

The idea is simple: we want to give you a way to track the stories of each of our team members throughout the season. Whether someone is chasing a specific buck or just grinding it out in tough conditions, you’ll be able to follow their thought process, strategies, observations, and even setbacks—all as they happen.

Sure, these hunts may eventually turn into full episodes down the road, but this platform is all about the journey—not just the final kill shot.

What to Expect

Here’s what we’re doing:

• Short, raw videos recorded right after hunts—often just team members talking into the camera on their drive home. Nothing fancy.

• Real-time updates on deer movement, conditions, strategy shifts, and what we’re learning day by day.

• Unfiltered thoughts—like you’re hearing someone tell the story to a buddy over a call.

• Written blog transcriptions of each video for those who prefer to read.

Each team member will have their own page on the site, acting like a live hunting journal. You’ll be able to follow along with your favorite hunters and watch how their seasons unfold in real time.

Why This Matters

A lot of guys on the team don’t want to show specific deer they’re targeting on social media—for good reason. Neighbors watch, word gets around, and sometimes, it’s just better to keep things quiet until the time is right. That’s why this project focuses on telling the story—the chess match, the decision-making, the grind—without necessarily giving away too much visually.

We’re hoping it builds a community of like-minded hunters who appreciate the process, not just the result.

Final Thoughts

This video is really just a test to make sure this new platform works, but if you’re seeing this, that means we’re on the right track. We’re excited to roll this out as we head into the second half of summer and into the season.

So stay tuned—because this is just the beginning. You’ll be able to follow my story, Ben’s, and the rest of the team as we hit the woods this fall. Thanks for being here with us.

Let’s see where this goes.b